Thank you for your interest in our Traffic Optimisation Service for Small Business. It is my hope that once you have read through exactly what goes into this solution, you will realise it's tremendous value to a small business. I have tried to keep things here as far away from 'techie' as I can as I don't want this information to be boring if you are not from a more technical background. But, I hope you will forgive me as I have to stray a little into that territory in order to explain what we do fully in order that you have a complete picture. Whether technically minded or not though, I am sure that by the time you have finished reading this information, you will know that this is a very valuable and powerful tool for growing your business.
With that said, let's proceed. . .
Advanced Keyword Research and Conversion Tracking.
What's the point of 100,000 unique hits to your website if it's not bringing in any decent enquiries or sales?
Traditionally the goal of 'Search Engine Optimisation' has been to achieve good rankings for the client's website on the important search engines. This automatically is considered to increase traffic to the website and which then lays the possibility of increased sales/subscriptions/leads etc.
But search engine Optimisation and top positions on important search engines alone do not and cannot lead to an increase in conversions / leads / subscriptions / sales! That's because getting traffic is just one aspect of online marketing. Effective traffic conversion and traffic Optimisation is a whole different chapter.
This is where our Traffic Optimisation Service fills the gap left by conventional 'Search Engine Optimisation'. Using advanced Keyword research via PPC models and conversion tracking, conversion Optimisation ( using Multivariate testing ) , our service will be able to identify the best key-phrase groups for the achieving the client's goals.
This unlike standard research done by other service providers, which is primarily based on data provided by a handful of so called 'key-phrase research tools' lets us identify key-phrase groups that actually bring in the best conversions/subscriptions/leads/sales.
Multivariate Testing
In internet marketing, multivariate testing is a process by which more than one component of a website may be tested in a live environment. It can be thought of in simple terms as numerous split tests or A/B tests performed on one page at the same time. Split tests and A/B tests are usually performed to determine the better of two content variations, multivariate testing can theoretically test the effectiveness of limitless combinations. While A/B split tests can take considerable amount of time to perform depending on the no. of parameters, in other cases such as ecommerce sites with hundreds of solutions, this can be a very laborious and slow process. This is where multivariate testing can make a big difference in a very short time.
Multivariate testing is usually employed in order to ascertain which content or creative variation produces the best improvement in the defined goals of a website, whether that be user registrations or successful completion of a checkout process (that is, conversion rate). Dramatic increases can be seen through testing different copy text, form layouts and even landing page images and background colours. However, not all elements produce the same increase in conversions, and by looking at the results from different tests, it is possible to identify those elements that consistently tend to produce the greatest increase in conversions thereby identifying the combinations that work the best.
Testing can be carried out on a dynamically generated website by setting up the server to display the different variations of content in equal proportions to incoming visitors. Statistics on how each visitor went on to behave after seeing the content under test must then be gathered and presented.
In a nutshell, multivariate testing can be seen as allowing website visitors to vote with their clicks for which content they prefer and will stand the most chance of them proceeding to a defined goal. The testing is transparent to the visitor with all commercial solutions capable of ensuring that each visitor is shown the same content as they first saw on each subsequent visit.
Some websites benefit from constant 24/7 continuous Optimisation as visitor response to creatives and layouts differ by time of day/week or even season.
Multivariate testing is currently the best method to ensure our client's websites are getting the most from the visitors arriving at their site. Areas such as search engine Optimisation and pay per click advertising bring visitors to a site and have been extensively used by many organisations but multivariate testing takes this to the next level to ensure that visitors are being effectively targeted once they arrive at the website.
Target Segment:
Small - Medium Business clients (£250,000 - £5 mil turnover) looking to build and utilise the Internet as a business development tool, should seriously consider this option, details below.
Stage 1: Research And Analysis
Stage Duration: 2 months
Stage Details: We will carry out the following tasks
1. Research And Analyse the client's market to arrive at a list of best suited key-phrases to target for the multi-variate testing
2. Prepare special landing pages to divert search traffic based on the research and analysis
3. Provide, write, manage and track a detailed marketing campaign for all leads ( cold/warm/hot ) generated during the course of this exercise.
So to summarise. . .
1. Stage 1 - is where we do client and market specific research and analysis to find the best converting keyphrases for your business and requirements.
2. Stage 2 - once stage 1 has been done we take the results and integrate into a combination of both organic SEO (search engine optimisation) and PPC (Par Per Click).
3. I would reiterate that all campaigns are uniquely designed for each individual company's wants and needs. We offer a very personal service and certainly don't subscribe to the 'one size fits all' approach adopted by many others.
If you would like some more information on what our Traffic Optimisation Service for Small Business can do for your company and/or you would like to book into one of our free conferences please either call
0844 357 9540 Or fill in the
contact form on this website and we will be in touch.
