At Infomedia-Direct Technologies, we're committed to using both technology and the creative process to design and implement an effective plan for marketing your product or service on the Internet. Here's some information about the kinds of assistance that we offer.
Internet Marketing
Internet Marketing is a process that's very different from other traditional marketing techniques your business may use. At Infomedia-Direct Technologies, we'll do a thorough analysis of both your business and your products or services. Then we'll design an Internet marketing plan that will deliver proven measurable results. Simply put, we'll help transform the people who visit your site into customers, using marketing techniques unique to the Internet. Internet marketing is so much more cost effective that other types of marketing and advertising, especially in terms of the fact that it elicits immediate an immediate response (good or bad) from a prospective customer. We'll be sure that the response to your products or services not only is positive but also designed to close the sale.
Online Marketing
Every business, large or small, needs a presence on the Internet. An online marketing strategy will allow you to connect directly with potential customers as well as with current customers, instead of using intermediaries like TV, radio or newspaper advertising. Here's an amazing statistic: It's estimated that 86% of people who search the Internet for a local business follow up that search with a visit to the store. 61% of those visitors make a purchase. Properly done, online marketing can be a rich source of sales leads (local, national and international). Infomedia-Direct Technologies will ensure your web site is one that will not only identify these leads, but also transform them into purchases, both online and in your place of business.
Search Engine Marketing
(SEM)
Search engine marketing is one of the key components of an effective Internet marketing campaign. Search engines are the lifeblood of the World Wide Web and if they do not know your business, new and existing customers cannot find you. We'll design an effective SEM approach that will assure that the major search engines like Google and Yahoo will include your site in their results pages. We'll optimize your web site using proven techniques and technologies to obtain the highest possible search engine placement.
Search Engine Positioning
We'll take an integrated and customized approach to assure that your web site conforms to every one of the major search engines' requirements. Your site needs this specialized design to take advantage of the fact that the top 10 to 20 entries on a search engine results page account for the vast majority (over 90%) of all Internet traffic. We'll concentrate our efforts on the major search engines rather than diluting them on a larger number of lesser-known ones. We'll be sure that your site design and structure is dynamic enough to respond to changes in search engines' ranking algorithms.
Search Engine Placement
Search engine placement is one of the many tools we'll use at Infomedia-Direct Technologies to be sure that your web site aligns correctly with the criteria of the major search engines. This is a technical process that involves web site components like META tags, keywords, descriptions, content, headings, tags, comments and others. Your website is composed of content (written copy) and HTML code that organizes that content into a form consistent with the Internet's and search engines' requirements. We'll be sure that both the creative and technical aspects of your site merge seamlessly into a form that's attractive to customers and also to major search engines and directories. With over a billion estimated Internet users worldwide, search engine placement is a critical aspect of any Internet marketing scheme.
Pay Per Click (PPC)
Infomedia-Direct Technologies will create effective pay per click advertising that will appear at the top and right hand side of major search engine results pages. When a user clicks a PPC ad, he is taken to the advertiser's web site. Pay per click advertising is very effective because it provides immediate exposure, and can bring in highly targeted traffic to your website. PPC is also effective because it will appear on a results page even if a listing for your site does not in the organic rankings. Each of the major search engines like Google and Yahoo has their own PPC program and each program is structured in a different way. While it used to be that the highest bidder got the top search engine ranking, Google has changed all that and others are following Google's lead. The Google model also considers a number of factors such as click through rate and landing page relevance when determining PPC ad placement. We'll design customized PPC ad placement around a set of relevant keywords that will, when typed into a search engine's search box, take the user to a results page that contains your prominently placed ad.
Why not let the Internet marketing experts at Infomedia-Direct Technologies, Ltd. design a customized and guaranteed Internet marketing plan for your business? Contact us today.
