Location, Location, Location: Search Engine Positioning UK
Its almost like the real estate mantra Location, Location, Location, Attracting traffic to your website depends a lot on where your web site is located on the Search Engine Results page. Having your website links displayed on the first top half of the results page is the most ideal location one could ask for. When using Search Engines to find information, products or services more people normally tend to visit sites that have been listed on the first or second page most of the time. Statistics show that click-throughs reduce exponentially after page 2. This article explores some of the fundamentals of Good Search Engine Positioning UK.
Engineering a Good Search Engine Position
If you put a lot of time and effort into building your website, its equally important that you give equal importance to making sure the website can be found on the search engines. So lets look at some proactive measures that you as a site owner must take to ensure a good position on a Search Engine Result list. Like we always say nothing succeeds like experience and a sure fire way to ensure that you have executed your Search Engine Positioning in a structured manner is to use the services of a reliable and competent Search Engine Expert or company.
Having said that lets look at some of the basics in Search Engine Positioning where we are dependant on Search Engine Crawlers to find and index your site in the Search Engines.
1. Use adequate and sufficient numbers of key words in the site content, however don’t overdo the density or keyword stuffing, since many Search Engine Crawlers and algorithms are designed to lower the rankings or altogether ban sites, which employ such Search Engine spamming techniques.
2. Use keywords in the Title and other Meta Tags. Sometimes it’s also a good idea to employ the use of popularly miss-spelled keywords.
3. Search Engines also look at Link Popularity when ranking and positioning a website on the Search Results pages. What this means is that the Search Engines look through their records of links that refer back to the crawled sites and indexes it with ranking and relevancy indices according to the number of links.
4. Use Affiliate or Affinity programs. Links on these sites especially Affinity sites carry more weight. An Affinity site is a site that is on a related subject of your websites. Let’s suppose your website sells knitting needles, then a site selling wool or a site on knitting design is a affinity website. An Affiliate Site is a site that markets your website regardless of the relationship of its content to your website. Hosted Ezine articles, blogs and other articles with embedded links will increase your link popularity.
Where do we go from Here
So far we have only looked at passive Search Engine Positioning. We are dependant on the Web Crawlers to spider or crawl our site and then index it according to the algorithms and rules the Search Engine uses to position the website in a Search Engine result page. How ever many popular Search Engines also provide for a paid submission to search engines for review and placement. Your SE expert will be able to guide you better. Good Luck!