Pay-Per Click Optimization – Tips for Business to Earn More by Spending Less
What exactly is Pay-Per Click? Well basically Pay-Per Click or PPC for short is an advertising strategy that utilizes advertisements on search engines, websites and advertising networks in the form of text ads. Whenever someone clicks on your advertisement – you pay the PPC price. The price will depend on various factors that we will discuss later in the article. If not researched correctly, PPC can be a very expensive mistake, as many advertisers within the UK are finding out. So the trick is to earn more by spending less - Pay-Per Click Optimization UK is essential for success.
Everyday, there are approximately 300 million searches on all major search engines; that makes up around 80% of all internet traffic. Placing your ad on top of the search engine ranking is an essential part in reaching as many potential customers as possible.
PPC advertising is the premier growth area in on-line marketing and it is estimated that over $700 million was spent in one year alone.
Why? I hear you ask.
The answer is simple. Search engine optimization can take weeks or sometimes months to produce any sort of worthwhile results, while PPC advertising can attract potential customers in an instant. When done correctly it can be one of the most cost effective ways of marketing any product or service.
The aim of this article is to introduce certain strategies and techniques that allow you to optimize your PPC advertising campaigns for maximum profit.
Keyword Research
Before thinking about setting up your advertising campaign you’ll need to develop a list of keywords to promote your product or site with. So when a potential customer types the keywords into the search engine, your ad will be shown.
This is the area where most newcomers to PPC ad campaigns come unstuck and I can’t stress enough the importance of it…
Remember - you will be paying for the keywords, so choose them wisely.
In an ideal world, you want keywords with a high search volume and low competition. Now here’s a dirty little secret you can use to spy on your competition to see which keywords are worth using. It’ll take time and patience but it’ll be worthwhile in the long term.
Type in a keyword and see which websites show up. Keep a list of all the sites that show up using that keyword. Repeat this for all your other keywords. Now check to see if there is a website/websites that keep appearing. If there is then use these sites to spy on over a 1 – 4 week period.
Observe your keyword list over this period and check to see if these sites still appear for each of your keywords. Eliminate the keywords which have dropped out and retain those that it is still targeting. There is a likelihood that these keywords are very profitable.
Now you’re armed with a potent list of keywords, the next obvious step is to figure out how much to pay for these keywords by bidding for a top placement listing.
Start by entering in a random amount between $.05 and $.10 per click, and see what kind of exposure you get. If possible, you want your ads to be within 1-20. If your position is 1-20, then you have a good chance at being on the first page for that search term. You are also given an estimated average Cost Per Click or CPC. This is what you will most likely be paying per click for that term. Remember to only keep your targeted keywords.
Tip
If possible, try not to bid on the top spot alone. The reason being that it is very expensive and web surfers usually input different search terms before settling on the one they’re looking for.
Bid Gaps
Bid gaps appear when there has been a substantial price increase to move up a rank in the paid listings. So if possible take advantage of this opportunity by filling them in. Often or not there will be keywords worthy of lesser bids to get the ranking on the list which produce a good number of clicks and have higher conversion rates.
The secret to Pay-Per Click success is all down to you. Just don’t rush in – patience is a virtue not to be overlooked. Study your options and you should get exactly what you want. Just by implementing these simple Pay-Per Click Optimization techniques for all your UK campaigns you’ll soon be reaping the rewards.