Pay Per Click Marketing in the UK: Software Tools for Optimizing Your Internet Advertising
Here’s some information on a couple of free software applications that will help you generate effective keywords and keyphrases for UK pay per click marketing aimed at audiences in the UK. These tools will analyze a URL’s keyword and keyphrase density, prominence and tags in order to improve the position of your online ads in search engine advertising.
What is Pay Per Click Advertising?
Pay per click (PPC) is a type of online advertising unique to the Internet. You might have seen the phrase “sponsored links” or “sponsored results” when you use a search engine like Google or Yahoo. A PPC advertisement allows advertisers on the Internet to precisely control how and when and to whom their listings are displayed. PPC ads also help advertisers to get top search engine visibility and positioning for a specific group of keywords or keyphrases that they choose. When a user types one of those keywords into a search engine, if the keyword matches one that’s on the advertiser’s list, it triggers the display of relevant online ads. The most important aspect of PPC advertising, though, is that advertisers pay only when a user clicks their ads.
A Software Tool for Pay Per Click Advertising Promotion - Good Keywords
Before you contract with a PPC advertising company, how can you know that you’ve whether chosen the right keywords or keyphrases? Well, there’s a great piece of free software out there called Good Keywords. From Softnik Technologies, this versatile and easy to use tool helps find the best and most relevant keywords for your particular application. You enter a list of keywords and the software generates a list possible keyphrases that make sense. For example, if you enter “cat,” “dog,” “toys” and “favorite, Good Keywords will generate the following list:
favorite toys
cat toys
cat favorite
cat favorite toys
dog toys
dog favorite
dog favorite toys
Bearing in mind that this is an exceedingly simple example, you can see the Good Keywords freeware can be an invaluable tool for those who need to generate more complex keyphrases for their PPC strategies.
Another Software Tool for PPC - e3KWD Check
Another great freeware program is e3KWD Check. This software will analyze the keywords present in a URL or a text file. Just enter in the URL or file name and hit the “Analyse” button. e3KWD Check will display a list that shows each keyword or keyphrase, its count, density, prominence and tags. The software also calculates the total number of keywords versus the total number of words in the URL or text file. In addition, there’s a feature that displays the total number of unique words and phrases found versus the total number of words in the URL or text file.
As you can see, with a little thought and foresight, you can positively influence the visibility of your ads to UK users by utilizing pay per click marketing on the Internet along with a couple of clever and unique free software tools.